(1) Ad linage dropped last year, as it did for most publications.(2) Not only had circulation increased throughout the Deseret News's disastrous go-for-broke circulation campaign of 1947-52, but so had advertising linage and revenues.(3) The 753,116 column inches of display advertising the Post amounts to just 45% of the linage of the Daily News and 18% of Newsday's, the metro area's third major tabloid, according to the analyst.(4) It was not the linage alone, but the contextualising of the image within a song or story that gave an image its meaning.(5) Mr Boland told the members that 70 per cent of the linage had been completed to date.
